Upheaval
The Journey of Menachem Begin.
THE PROJECT
S.D. Professionals was engaged by our film distribution partner, Abramorama, to create what we call an audience engineering plan for the latest film by producer, writer and director Jonathan Gruber. All in support of a LIVE global premiere followed by a nationwide Watch Now @ Home Cinema Release.
UPHEAVAL: THE JOURNEY OF MENACHEM BEGIN
The incredible life story of former Israeli Prime Minister Menachem Begin plays out in this captivating documentary film. The film had a rather obvious audience in terms of those interested in a historical figure who had an outsized legacy on the political affairs of the Middle East. It would naturally generate a large amount of online discussion, but since the team was tasked with audience engineering, the question was how to position this film. The answer was to find online partners interested in sharing Menachem Begin’s story.
THE WORK
WEBSITE
The film had an existing website that needed a clean update so that it could become as dynamic and captivating as the subject matter of the film itself.
Highlight the trailer - The film trailer itself was very well produced and captivating.
Social Kit - Because streaming partnerships were a major part of our overall strategy for this film, creating beautiful, captivating social-share assets was critical.
MailChimp Integration - Starting with the filmmaker’s lead list, our engineering and marketing teams were able to more than triple the leads within a two-month period. Having this opt-in lead list, which garnered a more than 38% open rate and 30+% CTR, was crucial to this project’s success.
SEO - One of the unique strategies SD Pros uses for both short-term and long-term marketing plans is building out articles, pages and assets that are optimized for search engine consumption and placement. Where others may find this a tedious task with little benefits, having an SEO-optimized site is, in fact, a game-changer and should always be a part of your marketing efforts.
PAID MARKETING
Google Ads, Facebook and Instagram Ads, pixel placement, YouTube ads and audience building through data-driven touchpoints were all implemented for this project and are all must-haves when it comes to your film’s marketing strategy.
- Canvas Ads
- Social Ads
- Geo Ads
- Video Ads
- Data Work
SOCIAL & COPYWRITING
With Menachem Begin as the film’s subject matter, our creative team had lots of riveting storytelling opportunities. Staying focused on the film’s release date and surrounding assets helped keep focus on sharing a clear and concise message to exponentially expand on the film’s social reach.
- Organic Social
- Paid Social
- Web Copy
