Francesco
THE PROJECT
SD Professionals was retained by our film distribution partner, Abramorama, to create an audience engineering plan for “Francesco,” a groundbreaking film by Oscar® nominated director and producer, Evgeny Afineevsky. Using the art and science of digital marketing tools, we worked strategically to build an audience of potential consumers.
Featuring an unprecedented look into the life of His Holiness Pope Francis, the film provided an intimate view of how he humbly approaches challenging and complex issues. The team at SD Pros worked to build on, expand and further engage the broad audience of this global leader. In less than a two month time span, our efforts resulted in over 1.2 million worldwide viewers who engaged with the film's social media.
THE WORK
WEBSITE
The website was reworked to showcase the pedigree of the director, an Oscar® nominee, as well as highlight that this was a real insider's view of the pope. Strategic copy changes and bold typography were key to assure that these key elements were presented to the end user in an impactful manner.
The design also split into two distinct elements, one highlighting the insiders' access to the pope, which was essential to communicate that this film was unlike other biopics of the pope in terms of the accessibility of the primary subject. The other design element highlighted the work of the director Evgeny Afineevsky. Doing so gave this film further credibility, as his credentials were impressive and built on the insider aspect.
- Mobile friendly design
- Social Kit
- Mailchimp Integration
- Press Kit
- SEO
PAID MARKETING
Paid search marketing complements the overall marketing effort by helping find those people who would not be reached through other channels. Done right, it’s cheap and super effective.
- Social Ads
- Geo Ads
- Video Ads
- Data Work
SOCIAL & COPYWRITING
Good copy is the key to good marketing. It helps potential customers understand what your client is offering. And, bonus, good copy helps drive relevant traffic to your social media and website.
- Organic Social
- Paid Social
- Web Copy
