S.D. Professionals, LLC Partners with Abramorama to Market the Global Theatrical Premiere of “Cosplay Universe”
S.D. Professionals brings cosplay enthusiasts together for the worldwide theatrical release of “Cosplay Universe”
The Project
S.D. Professionals joined our film distribution partner, Abramorama, to market the global theatrical premiere of “Cosplay Universe,” a feature-length documentary film that gives viewers a window into the world of the ever-growing and evolving trend of cosplay. With the popularity of this fandom costuming subculture growing rapidly, the filmmakers wanted to share the documentary with a global audience and create a cinematic experience that gathered cosplay communities together around the world.
Arranging a worldwide theatrical premiere is a monumental task, and Abramorama’s brand of "event cinema" and screenings, along with their expertise in documentary distribution made them the ideal partner for this project. As exclusive marketing partner with Abramamorama, SD Pros focused our marketing efforts for “Cosplay Universe” to maximize reach, engagement and viewership for a worldwide theatrical release.
“It’s been a pleasure to work with Jacob Timmons and the top-shelf humans at SD Pros as they produce first class work with an open and collaborative spirit. From our first collaboration with Dolly Parton to music films with Duran Duran, Mad Dogs & Englishmen, Mr. Jimmy and our documentary Cosplay Universe, SD Pros continually delivers and engages audiences with results.”
— Evan Saxon, Head of Music Strategy & International Distribution, Abramorama
Marketing
Marketing a Worldwide Premiere
There are many facets involved when it comes to launching a successful film marketing campaign, and our team at SD Pros goes above and beyond to craft a smart, cutting-edge campaign with one goal in mind — driving audiences to theaters. For “Cosplay Universe,” we engineered a global audience by implementing expertly-targeted ads, killer graphics and a stunning website designed with a mobile-first demographic in mind. In our social media marketing efforts, we put a major focus on TikTok and involving popular influencers within the cosplay community. And, leading up to the premiere, all these facets worked together to drive worldwide ticket sales through the official website.
Success
The Cosplay Phenomenon Hits Cinemas Worldwide
“Cosplay Universe” premiered in theaters on July 14, 2022, with screenings in six countries around the world. Cosplayers and enthusiasts alike turned out to theaters in droves, many in costume, to celebrate the art, individuality and community found in cosplay. SD Pros is proud to have played a small part in this global phenomenon by bringing audiences to theaters to see this fascinating documentary.
