S.D. Professionals creates a website for Willa B. Farms Animal Rescue in preparation for national spotlight with new Doggy Parton partnership

When Willa B. Farms Animal Rescue was chosen as the official charitable partner of Dolly Parton’s new pet product line, the small non-profit organization knew they had some work to do before they were thrust into the national spotlight. Willa B. Farms is a grassroots 501(c)(3) non-profit organization that is dedicated to improving the lives of homeless, neglected, abused and abandoned animals – rescuing and rehabilitating them, one by one, and offering them a loving, caring environment where they can recover and thrive. With the launch of Dolly’s “Doggy Parton” pet products, Willa B. Farms would be receiving a portion of each purchase to help fund their efforts.

With headquarters in Old Hickory, Tennessee, and having a mission dear to Dolly’s heart, Willa B. Farms was the perfect charitable partner for Doggy Parton. While the nonprofit was already doing great work providing and caring for animals in need, their online presence was limited to their social media channels, with no official home on the web to shine a spotlight on this great organization and their incredible rescue mission.

Known for our decades-long partnership with Dolly and as webmasters of DollyParton.com, Willa B. Farms reached out to our team at SD Pros to build them a home on the web and prepare for the influx of attention they would be receiving as partners with an international superstar.

Using the logo and photos previously posted to social media for inspiration, we used Squarespace to quickly build a stunning, mobile-friendly website with fast load times, search engine optimization (SEO) and easy navigation. The simplicity of Squarespace allowed us to convey the uniqueness of the nonprofit through custom coding and the use of striking colors, fonts and graphics, while keeping up with the high-traffic demands of a celebrity brand. Our team of skilled copywriters worked closely with Willa B. Farms to passionately convey, with heart and purpose, the mission of the nonprofit.

By maintaining a simplistic feel throughout the site and putting the animals in the forefront, we were able to create an experience that guides visitors to information about the farm and its partnership with Doggy Parton. Paypal integration ensures a seamless, user-friendly experience on the site’s donation page, giving animal lovers the option to make a difference by supporting Willa B. Farms and even sponsoring an animal’s food and shelter for a given period of time.

A Doggone Successful Partnership

Dolly Parton’s pet product line, “Doggy Parton,” officially launched to great fanfare on August 31, 2022, with a portion of proceeds benefiting Willa B. Farms. With the new website in place for Willa B. Farms, they received a great deal of visibility, being highlighted in all of the pet line’s publicity, social media and online storefront. As a marketing partner with Dolly Parton, SD Pros worked closely with both parties to put a great deal of focus on Willa B. Farms in any Doggy Parton content published on dollyparton.com as well as in Dolly’s official email newsletters. Being a passionate supporter of animals, our entire team at SD Pros is very proud to be able to make a difference by giving Willa B. Farms a beautiful platform for their benevolent cause.